Izvorni znanstveni članak

https://doi.org/10.31803/tg-20250915190343

Impacts of Communication on Interpersonal Relationships in Business Management

Andreja Rudančić ; Libertas International University, Trg J. F. Kennedy 6b, 10 000 Zagreb, Croatia *
Petar Mišević ; University North, University Center Varaždin, 104. brigade 3, 42000 Varaždin, Croatia
Sandra Šokčević orcid.org/0000-0001-6913-9201 ; Libertas International University Trg J. F. Kennedy 6b, 10 000 Zagreb, Croatia

* Dopisni autor.

Sažetak

The study of communication, its role, and its impact on shaping interpersonal relationships is the focus of this paper, as it presents a challenge and requires an interdisciplinary approach. An analysis of the influence of communication on interpersonal relationships in practice has shown that the communication of the organisation's stakeholders is affected by the character of the individual and by experience, relationships, and the environmental approach to communication. The subject of the paper stems from contemporary insights in the field of business communication and organizational management, according to which quality communication is one of the key factors of a company's success. The latest research in this industry shows that transparent, empathetic and two-way communication directly affects interpersonal relationships, the level of trust, employee engagement and the overall organizational culture. In the modern business environment marked by digitalization, hybrid work models and growing demands for emotional intelligence of leaders, traditional approaches to communication are no longer sufficient. Companies are increasingly recognizing that effective communication is not just a tool for transferring information, but a strategic resource that encourages collaboration, innovation and resilience of teams. This paper aims to highlight the role of communication in managing interpersonal relationships in selected Croatian companies. By analysing interpersonal relationships through communication within companies, the research will explore the influence of communication on achieving business goals and organisational success by managing interpersonal relationships. For this purpose, empirical research was conducted using a survey questionnaire, examining employees' opinions at various hierarchical levels (clerks, coordinators, managers, supervisors, and directors). The analysis of the results indicated a strong agreement with statements regarding the impact of communication on knowledge transfer, motivation, and employee efficiency, and consequently, on the management of organisational operations.

Ključne riječi

business performance; communication; human relations; interpersonal relations; organisation

Hrčak ID:

346377

URI

https://hrcak.srce.hr/346377

Datum izdavanja:

15.6.2026.

Posjeta: 165 *