Pregledni rad
https://doi.org/10.32676/n.12.1.6
Strategic acquisitions in the entertainment industry: building the sustainable competitive advantage of the Walt Disney Company
Maja Daraboš Longin
; Ekonomski fakultet, Sveučilište u Zagrebu
Sažetak
In contemporary market conditions, competitive advantage is increasingly perceived as a
temporary rather than a sustainable category, making the ability to act swiftly and decisively
one of the key determinants of organizational success. Firms that respond promptly to changes
in market conditions and competitors’ actions are more likely to strengthen their market
position, while organizations demonstrating higher levels of agility and proactiveness can
generate additional competitive value. Drawing on the theoretical perspective of
hypercompetition, this paper employs a case study methodology to examine strategic
acquisitions as a mechanism for achieving and sustaining competitive advantage in the global
entertainment industry. Particular attention is devoted to The Walt Disney Company and its
acquisitions of Pixar Animation Studios and Marvel Entertainment, both of which significantly
contributed to the transformation of the industry structure and reinforced Disney’s position as
a leading global entertainment brand. The study investigates how these acquisitions facilitated
the creation of synergies, diversification and strengthening of the content portfolio, brand
development, and the expansion of the company’s global presence and revenue streams. The
main finding suggests that these acquisitions enabled Disney not only to neutralize key
competitors but also to attain the critical mass of resources necessary to maintain competitive
advantage, while simultaneously facing the challenges associated with integrating diverse
creative and organizational cultures.
Ključne riječi
mergers and acquisitions, synergy effects, competitive advantage
Hrčak ID:
347592
URI
Datum izdavanja:
31.12.2026.
Posjeta: 0 *