Medijske studije, Vol. 17 No. 33, 2026.
Izvorni znanstveni članak
https://doi.org/10.20901/ms.17.33.6
Stitching Refutations: Debunking Misogyny and Misinformation on TikTok
Kunjika Apurvabhai
; Sveučilište Georgetown
M. Riley Tinlin
; Sveučilište Georgetown
Leticia Bode
; Sveučilište Georgetown
Merielle Angelie Agorilla
; Sveučilište Georgetown
Carol Balass
; Sveučilište Georgetown
Evan Cain
; Sveučilište Georgetown
Randy Cantz
; Sveučilište Georgetown
Maria Fernanda Chanduvi
; Sveučilište Georgetown
Yanpei Chen
; Sveučilište Georgetown
Yige Chen
; Sveučilište Georgetown
Giselle Guadiana
; Sveučilište Georgetown
Meghan Landsberg
; Sveučilište Georgetown
Hannah McDonnell
; Sveučilište Georgetown
Bryan Murphy
; Sveučilište Georgetown
Kashaf Rashid
; Sveučilište Georgetown
Sažetak
Misogyny, a deep-seated prejudice against women, thrives on misinformation. This study explores one approach to mitigating the effects of misogynistic misinformation on TikTok, a popular short-form video platform. Misogyny and associated misinformation have flourished on TikTok, fueled by user-generated content and algorithmic amplification. This preregistered experiment (N = 2,756) examined the effectiveness of different types of Stitch-based refutations. Specifically, we tested the impact of TikTok Stitches that varied in refutation approach (targeting misinformation, misogyny, or both) and the refuter’s race (Black or White) and gender (presenting as a man or as a woman) on viewers’ misinformation- and misogyny-related beliefs. The study employed a 3 × 2 × 2 factorial design, supplemented by a misinformation-only condition and a pure control condition, resulting in 14 experimental conditions. This project addresses a research gap by examining the intricate interplay among misogyny, misinformation, race, and gender within the context of TikTok’s short-form video format. Our findings highlight the effectiveness of corrective Stitches of misinformation in countering misinformation across refuters from diverse intersectional identities, while also underscoring the difficulty of shifting misogynistic attitudes.
Ključne riječi
Misogyny; misinformation; correction; TikTok; stitch
Hrčak ID:
350362
URI
Datum izdavanja:
27.8.2026.
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