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The Americanization of the Croatian Language

Brigita Bosnar-Valković
Nevenka Nevenka Blažević
Anamarija Gjuran-Coha

Puni tekst: engleski pdf 89 Kb

str. 1035-1042

preuzimanja: 923



The USA is spreading their political, military, economic, scientific, artistic and cultural mission throughout the
world. The aim of this paper is to bring to the attention the Americanization of the Croatian language particularly evident
in the newly adopted language manners, in teenage language, in specialist languages, in the field of advertising
and in political correctness. The spread of Americanization of the Croatian language has both negative and positive effects.
Positive effects can be ragarded as enrichment of the Croatian language, whereas the negative ones endanger its
deep structure. Positive effects should be supported and negative minimized through the cooperation between experts in
linguistics and politics.

Ključne riječi

Americanization, Angloamericanism, Croatian language, language manners

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