The INC. 500 and social media: Marketing research
APA 6th Edition
Ganim Barnes, N., Mattson, E. i Marušić, M. (2008). The INC. 500 and social media: Marketing research. Market-Tržište, 20 (1), 37-47. Preuzeto s https://hrcak.srce.hr/53054
MLA 8th Edition
Ganim Barnes, Nora, et al. "The INC. 500 and social media: Marketing research." Market-Tržište, vol. 20, br. 1, 2008, str. 37-47. https://hrcak.srce.hr/53054. Citirano 22.01.2022.
Chicago 17th Edition
Ganim Barnes, Nora, Eric Mattson i Mira Marušić. "The INC. 500 and social media: Marketing research." Market-Tržište 20, br. 1 (2008): 37-47. https://hrcak.srce.hr/53054
Ganim Barnes, N., Mattson, E., i Marušić, M. (2008). 'The INC. 500 and social media: Marketing research', Market-Tržište, 20(1), str. 37-47. Preuzeto s: https://hrcak.srce.hr/53054 (Datum pristupa: 22.01.2022.)
Ganim Barnes N, Mattson E, Marušić M. The INC. 500 and social media: Marketing research. Market-Tržište [Internet]. 2008 [pristupljeno 22.01.2022.];20(1):37-47. Dostupno na: https://hrcak.srce.hr/53054
N. Ganim Barnes, E. Mattson i M. Marušić, "The INC. 500 and social media: Marketing research", Market-Tržište, vol.20, br. 1, str. 37-47, 2008. [Online]. Dostupno na: https://hrcak.srce.hr/53054. [Citirano: 22.01.2022.]
As a great challenge in communications, social media are widely accepted among the general population. Being very flexible and adaptable, they offer an opportunity of active participation to users, thus representing a public forum. This study presents the results
of social media acceptance in the business world on a sample of the Inc. 500 companies in the US. The research found that familiarity, the value placed on social media and the use of different forms of social media are all related. These companies know that engaging social media requires education and a change of the management effort. They use them to gather critical strategic information by listening to what is being said about themselves and their competitors in the social media world. The Inc. 500 companies accept social media as a medium. They recognize that the marketplace is moving
their conversations online and the business world needs to join in. These fast-growing, innovative companies offer us a glimpse of the business future because where they lead, others will certainly follow.
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