Ekonomski pregled, Vol. 51 No. 5-6, 2000.
Pregledni rad
MARKETING STRATEGY OF MULTINATIONAL COMPANIES WITHIN INTERNATIONALIZATION OF FOOD PRODUCTS MARKET
Zvonimir Pavlek
Sažetak
The review of marketing strategy of multinational companies in the sphere of nutrition indicates the expressive trend tovvards globalization, in which some of the shown firms fully reached the level of transnational firm, combining the advantages and effects of global firm with the effects of firm with local orientation.
Ključne riječi
Hrčak ID:
65487
URI
Datum izdavanja:
15.6.2000.
Posjeta: 3.065 *