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Corporate Culture- the Way of Increasing the Work Quality in Transport Organization
Alžbeta Bielikova
Abstract
The article deals with corporate culture in transport organization.The corporate culture has a momentary character and itis affected by continual confrontation with business prioritiesand by movement of external environment. For this reason theactivity of transport organization must be still adapted to customerexpectations and needs and c01porate culture must beadapted to this objective.
Keywords
corporate culture; customer; customer relationship management; company's ethical codex; organization structure; system of internal communication; model of "key references"
Hrčak ID:
102168
URI
Publication date:
25.1.2008.
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