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Transport Organization and its Corporate Identity
Alžbeta Bielikova
Abstract
The article deals with the corporate identity and its parts intransport organization. The corporate identity is a strategicallyarranged idea based on the firm's philosophy, firm's vision andlong-term business aim. It must be confirmed by the firm's behaviourand its internal and external communication.
Keywords
corporate identity; corporate philosophy; corporate personality; corporate culture; corporate communication; corporate design
Hrčak ID:
102219
URI
Publication date:
25.1.2006.
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