Professional paper

Comparison of Leading Football Clubs' websites in Croatia

Ivana Jadrić ; University College of Sports Management Aspira, Split, Croatia
Sandra Kovačević ; Visoka Škola za sportski menadžment

Abstract

In the dynamic world of communications which constantly widens its network, the Internet and one’s presentation on the World Wide Web represents an indisputable importance. Today, it is inconceivable to run a business without having the Internet appearance and marketing directed towards the online sector. In this work, the author explains the relevance and importance of Internet marketing, primarily by focusing on the promotion through the website content. Different characteristics, which need to be accounted for in order to achieve a good quality website, have been investigated. The aim to identify these elements was guided with the idea of creating a website that informs and satisfies the user which is the main challenge in site design. After identifying the crucial characteristics, theoretical frames have been applied on the analysis of web sites for the five leading football clubs in Croatia, defined on the basis of the top ranking clubs in current Croatian League table.

Keywords

e-markwting; websites; Croatian football clubs

Hrčak ID:

104878

URI

https://hrcak.srce.hr/104878

Publication date:

3.6.2013.

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