EIZ Working Papers, No. 2, 2014.
Preliminary communication
Privacy Concern in Western Balkan Countries: Developing a Typology of Citizens
Jelena Budak
Edo Rajh
Ivan-Damir Anić
Abstract
This study examines which segments of population with similar attitudes towards privacy, data protection and surveillance exist in selected Western Balkan countries, and whether they can be differentiated by demographic characteristics and by country of residence. The data collected by survey were analyzed using factor analysis, k-means cluster analysis and chi-square test. The findings indicate that there are three groups of citizens with similar attitudes in selected Western Balkan countries: (1) pro-surveillance oriented citizens, (2) citizens concerned about being surveilled, and (3) citizens opting for better data protection. The identified groups of citizens differ in age, education, employment and country of residence. The results provide insights on how individuals form their attitudes on contemporary privacy, data protection and surveillance issues.
Keywords
privacy; data protection; surveillance; typology of citizens; Western Balkans
Hrčak ID:
118005
URI
Publication date:
19.3.2014.
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