Review article
https://doi.org/10.31341/jios.40.1.1
Established and Emerging Decision Constructs – A Taxonomic Perspective
Chris Barry
; National University of Ireland Galway, Galway, Ireland
Mairéad Hogan
orcid.org/0000-0002-8410-4346
; National University of Ireland Galway, Galway, Ireland
Ann M. Torres
; National University of Ireland Galway, Galway, Ireland
Abstract
One might assume information systems (IS) are developed so systems enhance the user experience and facilitate a satisfying, productive interaction. From prior research, the authors established this assumption was not safe and certain design features amongst some online retailers were atypical of ‘good’ design elsewhere. It was apparent the transactional process was being used to present consumers with optional extras (and other decisions) that not only slowed the process down, but also stressed and agitated users. The research identified some new and unusual decision constructs such as the ‘must-opt’. The objective of the research presented herein is two-fold: to make an incremental contribution in first theorising and then identifying and categorising into a taxonomy some new decision constructs alongside established ones encountered throughout on-line Business-to-Consumer (B2C) transactional processes followed by a preliminary study confirming their existence and examining their clarity.
Keywords
IS development; user experience; website design; must-opt; decision constructs
Hrčak ID:
160001
URI
Publication date:
16.6.2016.
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