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Collegium antropologicum, Vol. 39 No. 4, 2015.

Original scientific paper

Mediatisation or PR-ization of Public – Media Communication – Analysis of Mediated Communication of Zoran Milanović

Ivan Tanta orcid id orcid.org/0000-0001-7942-5842 ; Polytechnic »VERN«, Zagreb, Croatia
Gordana Lesinger ; Department of Cultural Research, University of J. J. Strossmayer in Osijek, Osijek, Croatia

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Abstract

This paper will be focused on the influence of the media on the politics and on influence of the public relation profession in the content media percepcion. In view of the draw by daily public apperances of PM Zoran Milanović, and as says Lalić (2013:27) few politics - related phenomena have over the past twenty years engaged so many reviews by experts and scholars as the Prime Minister rethoric*s. The particular form of the political communication will be reviewed in this paper.

Keywords

PR; mediatization; zoran milanovic

Hrčak ID:

166450

URI

https://hrcak.srce.hr/166450

Publication date:

15.12.2015.

Visits: 1.587 *