Original scientific paper

Romanian farmers’ market. A multinomial logit model approach

Cristian Dragoş ; Faculty of Economics, Babeş-Bolyai University of Cluj Napoca, Cluj Napoca, Romania
Vincenţiu Vereş ; Faculty of Economics, Babeş-Bolyai University of Cluj Napoca, Cluj Napoca, Romania

Abstract

This paper analyzes the nature of the farmers’ market in Romania and its position regarding the main rivals: the specialized stores and the supermarkets. We use a multinomial logit model to estimate the consumers’ characteristics which determine their preference for a certain commercialization form of the fresh agricultural products. The estimations of the model show that farmers’ market can keep a
segment of consumers relatively stable, since it dominates its competitors through prices, proximity to the consumers, freshness and diversity of the products.

Keywords

Products; farmers’ market; Romania; multinomial logit

Hrčak ID:

18233

URI

https://hrcak.srce.hr/18233

Publication date:

21.12.2007.

Article data in other languages: croatian

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