Original scientific paper
The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia
Ivan-Damir Anić
Sonja Radas
Full text: croatian pdf 85 Kb
page 62-81
downloads: 1.306
cite
APA 6th Edition
Anić, I. & Radas, S. (2006). The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia. Privredna kretanja i ekonomska politika, 16 (109), 62-81. Retrieved from https://hrcak.srce.hr/18349
MLA 8th Edition
Anić, Ivan-Damir and Sonja Radas. "The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia." Privredna kretanja i ekonomska politika, vol. 16, no. 109, 2006, pp. 62-81. https://hrcak.srce.hr/18349. Accessed 24 Nov. 2024.
Chicago 17th Edition
Anić, Ivan-Damir and Sonja Radas. "The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia." Privredna kretanja i ekonomska politika 16, no. 109 (2006): 62-81. https://hrcak.srce.hr/18349
Harvard
Anić, I., and Radas, S. (2006). 'The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia', Privredna kretanja i ekonomska politika, 16(109), pp. 62-81. Available at: https://hrcak.srce.hr/18349 (Accessed 24 November 2024)
Vancouver
Anić I, Radas S. The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia. Privredna kretanja i ekonomska politika [Internet]. 2006 [cited 2024 November 24];16(109):62-81. Available from: https://hrcak.srce.hr/18349
IEEE
I. Anić and S. Radas, "The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia", Privredna kretanja i ekonomska politika, vol.16, no. 109, pp. 62-81, 2006. [Online]. Available: https://hrcak.srce.hr/18349. [Accessed: 24 November 2024]
Full text: english pdf 356 Kb
page 62-81
downloads: 2.504
cite
APA 6th Edition
Anić, I. & Radas, S. (2006). The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia. Privredna kretanja i ekonomska politika, 16 (109), 62-81. Retrieved from https://hrcak.srce.hr/18349
MLA 8th Edition
Anić, Ivan-Damir and Sonja Radas. "The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia." Privredna kretanja i ekonomska politika, vol. 16, no. 109, 2006, pp. 62-81. https://hrcak.srce.hr/18349. Accessed 24 Nov. 2024.
Chicago 17th Edition
Anić, Ivan-Damir and Sonja Radas. "The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia." Privredna kretanja i ekonomska politika 16, no. 109 (2006): 62-81. https://hrcak.srce.hr/18349
Harvard
Anić, I., and Radas, S. (2006). 'The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia', Privredna kretanja i ekonomska politika, 16(109), pp. 62-81. Available at: https://hrcak.srce.hr/18349 (Accessed 24 November 2024)
Vancouver
Anić I, Radas S. The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia. Privredna kretanja i ekonomska politika [Internet]. 2006 [cited 2024 November 24];16(109):62-81. Available from: https://hrcak.srce.hr/18349
IEEE
I. Anić and S. Radas, "The Consumer In-Store Purchasing Behavior Associated With Deal-Proneness for a Hypermarket Retailer in Croatia", Privredna kretanja i ekonomska politika, vol.16, no. 109, pp. 62-81, 2006. [Online]. Available: https://hrcak.srce.hr/18349. [Accessed: 24 November 2024]
Abstract
This paper examines the relationship between consumer purchase behavior and instore promotion proneness across five promotion types. The model was tested with data collected from a consumer survey, carried out in the high/low Croatian hypermarket setting. The data were analyzed using descriptive statistics and the one-way analysis of variance (ANOVA). In general, research results support the proposed framework. Higher consumer deal-proneness was associated with promotion planning (except for advertised brands and free samples), in-store promotion search and purchases of promoted items (except for special island displays). Contrary to expectations, action store loyalty was positively related to deal- proneness. The framework provided helps retailers predict consumer response to in-store promotion and their purchases depending on deal-proneness, as the starting point in designing promotion campaign and enhancing the store competitiveness.
Keywords
hypermarket; deal-proneness; in-store promotion; deal planning; instore promotion search; purchases on deal; action loyalty
Hrčak ID:
18349
URI
https://hrcak.srce.hr/18349
Publication date:
10.1.2007.
Article data in other languages:
croatian
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