Original scientific paper
The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -
Ivan-Damir Anić
Sonja Radas
Full text: croatian pdf 67 Kb
page 26-45
downloads: 694
cite
APA 6th Edition
Anić, I. & Radas, S. (2006). The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -. Privredna kretanja i ekonomska politika, 16 (107), 26-45. Retrieved from https://hrcak.srce.hr/18362
MLA 8th Edition
Anić, Ivan-Damir and Sonja Radas. "The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -." Privredna kretanja i ekonomska politika, vol. 16, no. 107, 2006, pp. 26-45. https://hrcak.srce.hr/18362. Accessed 17 May 2024.
Chicago 17th Edition
Anić, Ivan-Damir and Sonja Radas. "The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -." Privredna kretanja i ekonomska politika 16, no. 107 (2006): 26-45. https://hrcak.srce.hr/18362
Harvard
Anić, I., and Radas, S. (2006). 'The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -', Privredna kretanja i ekonomska politika, 16(107), pp. 26-45. Available at: https://hrcak.srce.hr/18362 (Accessed 17 May 2024)
Vancouver
Anić I, Radas S. The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -. Privredna kretanja i ekonomska politika [Internet]. 2006 [cited 2024 May 17];16(107):26-45. Available from: https://hrcak.srce.hr/18362
IEEE
I. Anić and S. Radas, "The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -", Privredna kretanja i ekonomska politika, vol.16, no. 107, pp. 26-45, 2006. [Online]. Available: https://hrcak.srce.hr/18362. [Accessed: 17 May 2024]
Full text: english pdf 141 Kb
page 26-45
downloads: 4.650
cite
APA 6th Edition
Anić, I. & Radas, S. (2006). The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -. Privredna kretanja i ekonomska politika, 16 (107), 26-45. Retrieved from https://hrcak.srce.hr/18362
MLA 8th Edition
Anić, Ivan-Damir and Sonja Radas. "The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -." Privredna kretanja i ekonomska politika, vol. 16, no. 107, 2006, pp. 26-45. https://hrcak.srce.hr/18362. Accessed 17 May 2024.
Chicago 17th Edition
Anić, Ivan-Damir and Sonja Radas. "The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -." Privredna kretanja i ekonomska politika 16, no. 107 (2006): 26-45. https://hrcak.srce.hr/18362
Harvard
Anić, I., and Radas, S. (2006). 'The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -', Privredna kretanja i ekonomska politika, 16(107), pp. 26-45. Available at: https://hrcak.srce.hr/18362 (Accessed 17 May 2024)
Vancouver
Anić I, Radas S. The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -. Privredna kretanja i ekonomska politika [Internet]. 2006 [cited 2024 May 17];16(107):26-45. Available from: https://hrcak.srce.hr/18362
IEEE
I. Anić and S. Radas, "The Relationships Between Shopping Trip Type, Purchases Made on Promotion, and Unplanned Purchases for a High/Low Hypermarket Retailer - Evidence from the Croatian market -", Privredna kretanja i ekonomska politika, vol.16, no. 107, pp. 26-45, 2006. [Online]. Available: https://hrcak.srce.hr/18362. [Accessed: 17 May 2024]
Abstract
This paper explores how shopping trip type influences consumer promotion search, purchases made on promotion and unplanned purchases. For retailers, the importance of model presented in this paper is in gaining knowledge about shoppers’ response to in-store promotion and predicting retail outcomes based on the consumers’ level of promotional purchasing. The model itself was tested with data collected from a consumer survey, carried out in the high/low Croatian hypermarket setting. Data was analyzed using descriptive statistics, including cross tabulation analysis and one-way analysis of variance. Research results show that the type of shopping trip (i.e. whether the trip is major or fill-in shopping trip) does explain differences in actual spending, unplanned spending, and purchases of
promoted items. As compared with fill-in shoppers, major shoppers did purchase more items and spent more money on their shopping trip. There was significantly higher proportion of major shoppers who spent more than planned and made a purchase of promoted item as well. However, contrary to expectation is the finding that consumer promotion search was rather low across all five analyzed promotional devices regardless of shopping trip type undertaken.
Keywords
hypermarket retailer; shopping trip type; in-store promotion; unplanned purchases
Hrčak ID:
18362
URI
https://hrcak.srce.hr/18362
Publication date:
10.7.2006.
Article data in other languages:
croatian
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