Original scientific paper
CROATIAN RETAILING IN TRANSITION TOWARDS EUROPEAN RETAILING - Differences, Convergence and Perspectives -
Ivan Damir Anić
Mustafa Nušinović
Abstract
This paper examines the development of retail market in Croatia in the context of a globalisation of the retail activity. It aims to discover the similarities and differences between retail sectors in Croatia and other European countries. The analysis considers changes in the retail environment and highlights their importance for retailing strategies and the retail trade regulation. Collected data are used as the base for calculating different indicators, including indices and correlation coefficients. Research results indicate that Croatian retailing is going through a rapid change along the familiar lines found in other European countries. General tendencies towards concentration, modernisation, diversification, standardisation and internationalisation have been evident. New formats, organisational structures and management practices are being implemented rapidly. There are rational expectations that the convergence of retail development will continue within Europe. Croatia is no exception. According to its legal environment, Croatia is on the way. However, some differences will persist due to new standards of behaviour that are not so easy to implement. It will take time for Croatian retailing to reach those standards.
Keywords
Hrčak ID:
18587
URI
Publication date:
15.10.2003.
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