Preliminary communication
https://doi.org/10.18045/zbefri.2018.2.905
Digitalization and society’s sustainable development – Measures and implications
Milica Jovanović
orcid.org/0000-0001-7618-6356
; University of Belgrade, Faculty of organizational sciences, Belgrade, Serbia
Jasmina Dlačić
orcid.org/0000-0002-3592-1876
; University of Rijeka, Faculty of Economics and Business, Rijeka, Croatia
Milan Okanović
; University of Belgrade, Faculty of organizational sciences, Belgrade, Serbia
Abstract
This paper examines the relationship between digitalization and sustainable development and presents the composite index used for measuring the digital competitiveness of nations – the Digital Economy and Society Index (DESI). Today’s environment is highly dependent on technological capabilities. Tracking contemporary technological development is becoming crucial at both micro and macro level. One of the major revolutions in modern business is switching from traditional to digital business models for achieving higher competitiveness level. Digitalization is one of the primary impetus of today’s development. To accept and implement these changes, it is important to highlight the macromarketing role in this process. It is necessary to have concrete measures for identifying the shortcomings, good practices, and track the development. For this purpose, European Commission developed DESI to measure digital performance of European Union countries. This paper examines the DESI methodology and observes how the digital performance of EU affects main sustainable development components: economic, social, and environmental. Thus, the paper explores the correlations of DESI and other composite indices that measure sustainability components. Besides, the research examined the relationships between Hofstede’s cultural dimensions and digital performance. The paper highlights the importance of digitalization as another crucial component of society’s sustainable development.
Keywords
digitalization; sustainable development; performance indicators; society; macromarketing
Hrčak ID:
213611
URI
Publication date:
28.12.2018.
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