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Journal of Information and Organizational Sciences, Vol. 31 No. 2, 2007.

Original scientific paper

FEASIBILITY OF INVESTMENT IN BUSINESS ANALYTICS

Mladen Varga ; Faculty of Economics & Business University of Zagreb, Zagreb, Croatia
Miljenko Vuković ; Primera, Zagreb, Croatia

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Abstract

Trends in data processing for decision support show that business users need business analytics, i.e. analytical applications which incorporate a variety of business oriented data analysis techniques and task-specific knowledge. The paper discusses the feasibility of investment in two models of implementing business analytics: custom development and packed analytical applications. The consequences of both models are shown on two models of business analytics implementation in Croatia.

Keywords

information systems; decision support; decision-making; business analytics; packaged analytical applications

Hrčak ID:

21410

URI

https://hrcak.srce.hr/21410

Publication date:

16.12.2007.

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