Technical gazette, Vol. 26 No. 2, 2019.
Original scientific paper
https://doi.org/10.17559/TV-20181114195448
The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness
Snežana Bešić
; High railway school of professional studies, Zdravka Čelara 14, 11000 Beograd, Serbia
Abstract
Modern business conditions and global markets require all business organizations to integrate modern management techniques into their organizational structure. Successful business cannot be based on obsolete techniques and management principles. Management of an organization must be in line with the users’ needs and environment requirements. Due to the intensification of global competition, special attention should be paid to the application of modern marketing methods and techniques. This paper presents an overview of the research results related to the application of modern marketing methods and techniques with the aim of improving the competitiveness of a company.
Keywords
competitiveness; globalization; managing; marketing
Hrčak ID:
219535
URI
Publication date:
24.4.2019.
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