Review article

TRADE PROMOTION OF SLOVENE COMPANIES ON FOREIGN MARKETS

Bruno Završnik ; Faculty of Economics and Business, University of Maribor, Slovenia

Abstract

Although the analytical part of this paper mainly examined with the performance and judgement of the quality of group trade fair appearances, the collected data show that the area of the economic promotion is in the stage of the intensive development where the co-ordination and association between the individual institutions are not always the best. For these reason is very useful wise to support the idea of the establishment of common performance agency which will organise promotional activities for different institutions. Thus, the quality of services and the co-operation of, predominantly, government institutions will certainly be higher.

Keywords

trade promotion; export promotion; trade fairs; promotional activities

Hrčak ID:

222577

URI

https://hrcak.srce.hr/222577

Publication date:

2.12.1999.

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