Original scientific paper
https://doi.org/10.7307/ptt.v32i1.3302
Evaluating the Market Share of China Railway Express Lines – A Data-driven Approach
Yadi Wang
; Beijing Jiaotong University
Xiaochun Lu
orcid.org/0000-0002-1438-8558
; Beijing Jiaotong University
Yang Wang
; Beijing Jiaotong University
Abstract
Fuelled by the Belt and Road Initiative, Eurasia railway transport has gained rapid traction. However, China Railway Express is in the development period, information about China Railway Express lines is in chaos, and it is difficult to appraise the market situation. This paper focuses on providing an approach to estimate the market share of every China Railway Express line. In this paper, the crawled data from the website are applied to estimate the customer demands for China Railway Express services in different areas of China. The government subsidy is a factor that cannot be ignored, but its level is unclear. Thus, a dummy regression model was established to estimate the subsidy. The regression result is in line with the data released by the Guangdong Provincial Government in 2017. To identify customers’ preferred choices for particular lines, a multi-objective optimization model has been built. With the crawled demands data and this optimization model, the current and future market share of China Railway Express can be assessed. If the subsidy is cancelled, some China Railway Express lines will lose their market, and only three lines have a bright future.
Keywords
Hrčak ID:
234277
URI
Publication date:
27.1.2020.
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