Original scientific paper
https://doi.org/10.2478/zireb-2020-0006
Factors Influencing Purchases of Organic Food
Michaela Jánská
orcid.org/0000-0003-0288-018X
; Faculty of Social and Economic Studies, University J. E. Purkyně, Ústí nad Labem, Czech Republic.
Patrícia Kollar
; Faculty of Social and Economic Studies, University J. E. Purkyně, Ústí nad Labem, Czech Republic.
Čeněk Celer
; Faculty of Social and Economic Studies, University J. E. Purkyně, Ústí nad Labem, Czech Republic.
Abstract
The goal of the article is to describe factors influencing purchases of organic food by
consumers in a selected area of the Czech Republic. We have researched and analysed reference books and studies focused on the topic to fulfil the goals of the article. Data acquired during a questionnaire survey with selected consumers was used as primary data. The impact of different factors on the purchase of organic food was researched based on an effect of demographic indicators. Hypotheses were stated to study relations among variables, and we examined the statistical importance and correlation of particular hypotheses. We used another statistical method – a decision tree – to seek connections between the variables. The results show that purchases of organic food are influenced by the price, the taste, the sense of health and the content. The connection between the researched factors and demographic indicators is usually low and statistically insignificant.
Keywords
Organic food; purchase; environmentally friendly agriculture; factors impacting purchases; taste of organic food
Hrčak ID:
238302
URI
Publication date:
27.5.2020.
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