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Theoretical concepts of consumer resilience to online privacy violation

Jelena Budak orcid.org/0000-0003-3739-4704 ; The Institute of Economics, Zagreb
Edo Rajh ; The Institute of Economics, Zagreb
Sunčana Slijepčević ; The Institute of Economics, Zagreb
Bruno Škrinjarić orcid.org/0000-0002-5969-1948 ; The Institute of Economics, Zagreb

Abstract

Resilience is a multifaceted concept used to explain both system and individual behavior across disciplines. Although definitions and research concepts of resilience vary significantly, resilience has become a boundary object in diverse academic fields calling for a holistic approach. This work aims to elaborate the theoretical concepts that might be applied in the research of consumer resilience to online privacy violation, a new and unexplored aspect of consumer behavior in the digital environment. It contributes to the privacy resilience debate and lays the groundwork for developing a conceptual model of online consumer resilience that would explore how individual behavior is affected after online privacy violation occurrence.

Keywords

resilience; theoretical concepts; consumer behavior; online privacy

Hrčak ID:

245205

URI

https://hrcak.srce.hr/245205

Publication date:

23.10.2020.

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