How Impulsivity influences the Post-purchase Consumer Regret?

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Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, Vol. 11 No. 3, 2020.

Original scientific paper

https://doi.org/10.2478/bsrj-2020-0024

How Impulsivity influences the Post-purchase Consumer Regret?

Katarina Sokić orcid.org/0000-0001-7522-1228 ; EFFECTUS - College for Law and Finance, Zagreb, Croatia
Đuro Horvat orcid.org/0000-0002-0211-6600 ; EFFECTUS - College for Law and Finance, Zagreb, Croatia
Sanja Gutić Martinčić ; EFFECTUS - College for Law and Finance, Zagreb, Croatia

Full text: english pdf 695 Kb

page 14-29

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APA 6th Edition

Sokić, K., Horvat, Đ. & Gutić Martinčić, S. (2020). How Impulsivity influences the Post-purchase Consumer Regret?. Business Systems Research, 11 (3), 14-29. https://doi.org/10.2478/bsrj-2020-0024

MLA 8th Edition

Sokić, Katarina, et al. "How Impulsivity influences the Post-purchase Consumer Regret?." Business Systems Research, vol. 11, no. 3, 2020, pp. 14-29. https://doi.org/10.2478/bsrj-2020-0024. Accessed 22 Dec. 2024.

Chicago 17th Edition

Sokić, Katarina, Đuro Horvat and Sanja Gutić Martinčić. "How Impulsivity influences the Post-purchase Consumer Regret?." Business Systems Research 11, no. 3 (2020): 14-29. https://doi.org/10.2478/bsrj-2020-0024

Harvard

Sokić, K., Horvat, Đ., and Gutić Martinčić, S. (2020). 'How Impulsivity influences the Post-purchase Consumer Regret?', Business Systems Research, 11(3), pp. 14-29. https://doi.org/10.2478/bsrj-2020-0024

Vancouver

Sokić K, Horvat Đ, Gutić Martinčić S. How Impulsivity influences the Post-purchase Consumer Regret?. Business Systems Research [Internet]. 2020 [cited 2024 December 22];11(3):14-29. https://doi.org/10.2478/bsrj-2020-0024

IEEE

K. Sokić, Đ. Horvat and S. Gutić Martinčić, "How Impulsivity influences the Post-purchase Consumer Regret?", Business Systems Research, vol.11, no. 3, pp. 14-29, 2020. [Online]. https://doi.org/10.2478/bsrj-2020-0024

Abstract

Background: The role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality. Objectives: The purpose of this paper was to investigate the associations between consumer regret components: outcome regret and process regret, attention, motor and non-planning dimensions of impulsivity and Fearfulness, Anxiety, Dependence and Sentimentality domains of Emotionality. Methods/Approach: The sample consisted of undergraduates from Zagreb, Croatia (Mage = 25.93, 56% females). The correlation and the regression analysis were performed. We used the Baratt impulsivity scale (BIS-11), the HEXACO-PI-R Emotionality scale and the Post Purchase Regret Scale (PPRS). Results: The PPCR total score was associated with the BIS-11 total score, attention and non-planning impulsivity. Regret due to foregone alternatives was related to attention and non-planning impulsivity, while regret due to a change in significance was related only to attention impulsivity. Regret due to under-consideration positively correlated with non-planning impulsivity. Conclusions: The results indicate that relations between impulsivity and consumer regret have an important role in understanding consumer behavior and that impulsivity has a moderate association between consumer regret and Emotionality.

Keywords

consumer regret; attention impulsivity; motor impulsivity; non-planning impulsivity; Emotionality

Hrčak ID:

246457

URI

https://hrcak.srce.hr/246457

Publication date:

21.11.2020.

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