Original scientific paper
https://doi.org/10.15176/vol57no207
Cultural Heritage-Based Urban Festival as a Tool to Promote Local Identity and City Marketing: The Case of The Radvaň Fair in Banská Bystrica, Slovakia
Alexandra Bitušíková
orcid.org/0000-0003-4492-4101
; Institute of Ethnology and Social Anthropology, Bratislava
Abstract
This paper deals with the processes of transformation of an urban festival – the Radvaň Fair in the city of Banská Bystrica, Slovakia – in a comprehensive way and from a chronological point of view. The main focus is on the development of the festival in the post-1989 (post-communist) period. The fair has been organized continuously since 1655 and went through a number of transformations. Its function has changed from a primarily commercial event of three centuries to a significant cultural and social hallmark festival in the 21st century. The key research questions concern the role of cultural heritage-based festival in identity building and city marketing, and the relationship between the festival and place (location). The paper also addresses the question of potential use/misuse of cultural heritage in current political discourse and practice.
Keywords
urban festival, cultural heritage, Banská Bystrica, Slovakia
Hrčak ID:
248318
URI
Publication date:
21.12.2020.
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