Original scientific paper

https://doi.org/10.17559/TV-20200924091906

Influence of Digital Technologies and Its Technological Dynamics on Company Management

Ivana Martinčević* orcid.org/0000-0002-9154-4331 ; University North, Trg Žarka Dolinara 1, 48000 Koprivnica, Croatia
Goran Kozina ; University North, Trg Žarka Dolinara 1, 48000 Koprivnica, Croatia

Abstract

Doing business in the market today is unthinkable without new and modern technology, which is one of the key resources by which companies achieve a sustainable competitive advantage. Digitalization and digital transformation of business includes a number of information and communication technologies (ICT) that are built into business processes and which make it easier for management to do business but also ensure market recognition. Globalization of business affects the expansion and easier access to markets, whereby the management of the company must find new ways and methods of doing business, where the digital transformation of business and new digital and information-communication technologies have an effect on growth and competitive advantage. The ability of an organization to transform its business towards digitalization and application of new digital technologies largely depends on the management of the company and a clear digital strategy as an integral part of the corporate business strategy. In order to investigate the impact of constant and rapid development of digital technologies on the management of the company from the aspect of its acceptance and integration within the company's strategy, a survey was conducted in the territory of the Republic of Croatia and Croatian export companies (micro, small, medium and large) were included in the survey.

Keywords

digitalization; digital strategy; digital transformation; digital technology; export companies; information and communication technologies (ICT); management

Hrčak ID:

260848

URI

https://hrcak.srce.hr/260848

Publication date:

22.7.2021.

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