Original scientific paper

https://doi.org/10.31803/tg-20210506103212

Technical Aspects of Web Photography as a Medium of Tourism Development

Petra Ptiček orcid.org/0000-0001-8090-8112 ; University of Zagreb, Faculty of Graphic Arts, Getaldićeva 2, 10000 Zagreb, Croatia
Ivana Žganjar ; University of Zagreb, Faculty of Graphic Arts, Getaldićeva 2, 10000 Zagreb, Croatia
Miroslav Mikota ; University of Zagreb, Faculty of Graphic Arts, Getaldićeva 2, 10000 Zagreb, Croatia
Mile Matijević orcid.org/0000-0002-1642-7661 ; University of Zagreb, Faculty of Graphic Arts, Getaldićeva 2, 10000 Zagreb, Croatia

Abstract

Information and communication technology is an important factor for national, regional and local sustainable tourism development according to the long-term Croatian national strategic plan. New forms of information, such as web sites; new media, materials, political and social change, all influence tourists’ decisions when choosing specific destinations. The aim of this research is to determine, based on the analysis of the tourism media campaign, the relationship between new communication trends and the application of photography as a medium that influences the experience when choosing a destination and the importance of crucial information factors on web pages based on their technical and visual characteristics.

Keywords

color; photography; tourism development; web pages

Hrčak ID:

264995

URI

https://hrcak.srce.hr/264995

Publication date:

1.11.2021.

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