Preliminary communication
CONTROLLERS’ RESPONSIBILITY IN THE POST COVID BUSINESS ENVIRONMENT
Neda Vitezić
orcid.org/0000-0001-7495-1069
; Faculty of Economics and Business, University of Rijeka, Croatia
Antonija Petrlić
orcid.org/0000-0001-9750-4923
; Faculty of Economics and Business, University of Rijeka, Croatia
Abstract
Without doubt, COVID-19 has left significant consequences on the world economy. The decline in business activities reflected primarily on the business results of companies and consequently their financial situation. Thus, a return to normal will require changes in the current way of management. Also, adaptation is necessary be cause digitalization “grabs forward” with lightning speed, it is present in the everyday life of individuals and in their business activities. Companies are necessarily changing the way of communication by modernizing information systems and the way of reporting in order to increase transparency but also to avoid uncertainty. Controlling as an information-analytical and advisory function changes its concept under the influence of digitalization and automation, and thus analytical and IT knowledge is required from controllers. The pandemic conditions in the last two years have further highlighted the value of applying business analytics and statistics in controlling for the purpose of predicting and forecasting future situations. The question justifiably arises as to what changes are necessary in the management and business partnership between the manager and the controller? What is the orientation of controlling in the current situation and in the future, and what to expect from the controller?
This paper aims to investigate the level of application of business intelligence and analytics tools in the Croatian practice of controlling in “post covid” conditions. The sample consists of companies in the manufacturing industry - 46 of them that have a controlling department and operate in the territory of the Republic of Croatia. Descriptive statistics show the level of application of business intelligence and analytics, i.e. statistical methods and forecasting methods in the year after the appearance of Covid. The research indicates the importance of the application of business intelligence and analytics tools, but also the need for their further expansion.
Keywords
controlling; BI & BA tools; prediction; Covid-19
Hrčak ID:
271680
URI
Publication date:
31.12.2021.
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