Original scientific paper
https://doi.org/10.2478/bsrj-2021-0024
The Co-innovation Bingo: An Object-Oriented Networking Mechanism to Foster Coupled Open Business Innovation
Vincent Grèzes
orcid.org/0000-0001-6031-5053
; Entrepreneurship & Management Institute, University of Applied Sciences and Arts Western Switzerland
Riccardo Bonazzi
; Entrepreneurship & Management Institute, University of Applied Sciences and Arts Western Switzerland
Sandra Grèzes-Bürcher
; Tourism Institute, University of Applied Sciences and Arts Western Switzerland
Abstract
Background: A firm’s cooperative strategies are a fundamental issue in the search for business growth avenues, but a system that eases the emergence of coupled open innovation appears to be missing. Objectives: This paper describes a business networking tool to foster coupled open innovation emergence. Methods/Approach: We adopted a methodology based on design science comparable to grounded theory because solutions emerged by testing a design artefact with companies. Results: We designed and tested an artefact designed as a game to encourage participants to meet as many partners as possible. It is based on collaborative innovation mechanisms and gets inspiration from fields such as organization design, service design, and prospective design. The proposed artefact comes as prescriptive rules that support managers' open innovation opportunity elicitation. Conclusions: From a practical point of view, we contribute by helping companies find emergent open innovation opportunities. From a theoretical point of view, this artefact is part of an emergent theory of object-oriented coupled open innovation mechanisms.
Keywords
collaborative innovation; coupled open innovation; innovation mechanisms; design science; gamification
Hrčak ID:
273004
URI
Publication date:
1.12.2021.
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