Original scientific paper
https://doi.org/10.31784/zvr.10.1.2
THE ROLE OF CONTROLLING IN TIMES OF CORONA CRISIS: EMPLOYEES’ PERCEPTION
Vlasta Roška
orcid.org/0000-0002-6134-9068
; Libertas International University, Faculty for International Business and Economics, Zagreb, Croatia;
Vesna Sesar
orcid.org/0000-0002-4447-9485
; University North, Koprivnica, Department of Logistics and Sustainable Mobility, Koprivnica, Croatia
Anđelka Buneta
orcid.org/0000-0002-5578-3810
; Libertas International University, Faculty for International Business and Economics, Zagreb, Croatia
Abstract
Controlling represent company’s bloodstream and in time of crisis, it comes to the fore since management strives for quality information’s to make the right decisions under uncertain conditions. Those quality decisions come from joint cooperation between well-educated controllers who can develop the right solutions and managers who are goal-oriented and need those solutions promptly. This need is more emphasized in times of corona crisis since nothing similar has ever happened before. The authors of the paper examine the respondents’ perception about the contribution of controlling in enabling companies’ survival in time of corona crisis through the increase of business process efficiency, as well as through business operations reorientation and strategy adjustment which enabled maintenance and stabilization in the first days of the corona crisis and during partial lockdown in Croatia. In order to test the set hypotheses after the usual descriptive statistics the Kruskal- Wallis H test was used on a sample of 180 companies in Croatia. A statistically significant correlation was confirmed between the role of controlling; i) in increasing the efficiency of business processes; ii) in adjusting the business reorientation; iii) in adjustment of business strategy. All employees from different hierarchical levels are aware the contribution and effectiveness of controlling in the corona crisis. This research is the basis for further research on role of controlling in times of crises.
Keywords
Corona crisis; company’s efficiency; controlling; management; strategy adjustment
Hrčak ID:
277773
URI
Publication date:
20.5.2022.
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