Original scientific paper
https://doi.org/10.37741/t.70.4.4
It's Not Just About Money in Peer-To-Peer Accommodation: Examining Residents' Intentions Using Motivation-Opportunity-Ability Theory
Anil Gupta
orcid.org/0000-0002-9804-0398
; School of Hospitality and Tourism Management, University of Jammu, India
Honeyka Mahajan
orcid.org/0000-0002-1267-9466
; School of Hospitality and Tourism Management, University of Jammu, India
Ravinder Dogra
orcid.org/0000-0003-4719-4386
; Indian Institute of Tourism and Travel Management, Gwalior, India
Abstract
Peer-to-Peer accommodation (P2PA) has drastically transformed the traditional form of tourism and has become a worldwide phenomenon. There are few studies that have investigated the determinants of participation in peer-based accommodation from the residents' perspective. This study fills this gap by identifying the factors that influence residents' intention to become P2PA hosts based on Motivation-Opportunity-Ability (MOA) theory. Adopting a quantitative approach, a pan-India survey was conducted to collect 230 valid responses. For analysis, both convergent and discriminant validity of the constructs using PLS-SEM was examined, along with the reliability of all the measurement scales. Empirical evidence validates that extrinsic motivation (economic benefits) does not have a direct impact whereas intrinsic motivation (social relationships); opportunity, ability, and trust have a significant impact on residents' intentions to host. Finally, the paper recommends strategies for the policymakers and platform service providers to encourage residents to take up hosting to foster sustainable consumption and build relationships with tourists.
Keywords
sharing economy; peer-to-peer accommodation; MOA theory; trust
Hrčak ID:
286903
URI
Publication date:
9.12.2022.
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