Short communication, Note

https://doi.org/10.37741/t.70.4.14

Wildlife Tourism Experiences at the Maasai Mara, Kenya: Using Kano Model to Assess Tourists’ Satisfaction

Irene Njeri Kaberere ; Department of Hospitality and Tourism Management, University of North Texas, Denton, USA
Birendra KC orcid.org/0000-0002-7949-6672 ; Department of Hospitality and Tourism Management, University of North Texas, Denton, USA; Department of Geography, Environmental Management and Energy Studies, University of Johannesburg, South Africa
Gijsbert Hoogendoorn orcid.org/0000-0001-7969-7952 ; Department of Geography, Environmental Management and Energy Studies, University of Johannesburg, South Africa

Abstract

This study examines destination attributes through tourist reviews in the Maasai Mara ecosystem using the Kano model. Overall, positive reviews were dominant, and most tourists were satisfied with the Mara wildlife tourism experiences. However, some attributes led to dissatisfaction. The highest contribution to tourist satisfaction was due to excitement attributes such as witnessing the great migration of the wildebeest. Attributes such as safety and service-related aspects also negatively affected tourist satisfaction. The findings are useful in promoting sustainable wildlife tourism by government, private industry, and community-based tourism organizations.

Keywords

wildlife tourism; Kano model; tourist satisfaction; sustainable tourism management; Kenya

Hrčak ID:

286913

URI

https://hrcak.srce.hr/286913

Publication date:

9.12.2022.

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