Review article
https://doi.org/10.18045/zbefri.2023.1.299
Strategist’s cognitive perspectives, innovation, and competitive advantage: An empirical study in Vietnam*
Mai Ngoc Khuong
Nguyen Quoc Loc
Nguyen Ngoc Duy Phuong
Nguyen Nhu Ty
Abstract
The main aim of this study is to investigate the relationship between strategists’
intuitive and analytical thinking, innovation, and corporate competitive advantage.
This study not only proposes the new model to the academic world but also provides
the empirical investigation on the direct and indirect effect of a strategist’s analytic
reasoning perspective and strategist’s generative reasoning perspective on
innovation and competitive advantage as well as the mediating role of innovation
between the strategist’s cognitive perspective of reasoning and corporate competitive
advantage. This study conducted questionnaires of 382 samples in state-owned companies, FDI, and private companies in Vietnam. Structure equation modelling
was applied through smart PLS to analyse the valid data. The results provide
substantial evidence of significant relationships between strategists’ cognitive
perspectives of reasoning, innovation, and competitive advantage in the context of
State own, FDI, and private companies in Vietnam. Besides, the findings also show
that there are non-relationships in the direct effect between product innovation and
competitive advantage and between marketing innovation and competitive
advantage. Moreover, the research results imply various managerial implications
regarding how organizations successfully increase their competitive advantage by
increasing their leader’s cognition in management.
Keywords
a strategist’s analytical reasoning perspective; a strategist’s generative reasoning perspective; innovation; competitive advantage
Hrčak ID:
305142
URI
Publication date:
30.6.2023.
Visits: 888 *