INDECS, Vol. 21 No. 5, 2023.
Original scientific paper
https://doi.org/10.7906/indecs.21.5.5
Interdisciplinary Approach to Winepreferences: Case of North Croatia
Dijana Vuković
; University North, Varaždin, Croatia
Damira Tkalec
; Međimurje University of Applied Sciences, Čakovec, Croatia
*
Antonija Ivančić
; Međimurje University of Applied Sciences, Čakovec, Croatia
* Corresponding author.
Abstract
The wine market in the world is well developed, and the countries at the very top of production are making great efforts to maintain their leading position. Traditional cultures and autochthonous sorts are especially valued, and many tourists are willing to pay well for this uniqueness and quality, which is why wine tourism has been developing more and more in the last 20 years. Thus, the consumption of wine is combined with the gastronomy, hospitality, viticulture and nature of an area and thus creates a certain harmony. This article aims to investigate the preferences of wine consumers in the area of North Croatia. Due to complexity of human behaviour, consumer preferences have an interdisciplinary dimension which must are considered in this article. Research results show the profile and preferences of wine consumers in North Croatia. Both of the research propositions are confirmed with the chi-square test. The article briefly presents the history and development of wine production, the main characteristics of wine consumers and wine consumption. It analyses the import and export of wine to the Croatian market. Also, the current state and trends of the wine market worldwide and in Croatia are described. Results are relevant for the providers of tourism services in North Croatia.
Keywords
wine market analysis; wine consumers; wine preferences; North Croatia wine consumer preferences
Hrčak ID:
307937
URI
Publication date:
14.9.2023.
Visits: 500 *