Thesis, Vol. 12 No. 1, 2023.
Original scientific paper
Crypto-Conspicuousness: A Scale Proposal for Consumers' Cryptocurrency Buying Behavior within the Scope of Conspicuous Consumption
Alişan Baltacı
; Yüksek Ihtisas University, Ankara, Türkiye
Abstract
Cryptocurrencies have met with a great deal of interest since they first appeared. It is not just because it is a new technology. At the same time, the fact that these instruments provide very high returns in specific periods has made them attractive as an investment tool. This research questioned whether there is a different message that individuals who buy cryptocurrencies want to give to their social environment under this behavior. In other words, this study aims to develop a scale to measure the tendency of individuals to buy cryptocurrencies for conspicuous reasons. In order to reach the goal, the quantitative method was preferred, and data were collected from 400 people. As a result, a valid and reliable scale consisting of fourteen items and three dimensions was obtained. This scale will likely be used by researchers who want to investigate the purchasing behavior of cryptocurrencies in more detail in different studies in the future.
Keywords
Cryptocurrency, blockchain, consumer behavior, conspicuous consumption,
Hrčak ID:
308028
URI
Publication date:
19.9.2023.
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