Original scientific paper

https://doi.org/10.31803/tg-20230217134846

Influence Characteristics of Electronic Payment Platform Service on User Behavior: Focusing on Chinese Users

Shuli Wang ; Information Systems Department, Pukyong National University, 45 Yongso-ro, Nam-gu, Busan, Republic of Korea
Ha-Kyun Kim ; Division of Business, Pukyong National University, 45 Yongso-ro, Nam-gu, Busan, Republic of Korea *

* Corresponding author.

Abstract

In recent years, mobile payment has gained widespread popularity and has become the main payment method for many consumers in China. With the increase in user scale and usage frequency, the scale of mobile payment transactions will continue to grow in the future. This study aimed at investigating the impact of electronic payment platform service characteristics on customer usage intentions in a user-centered study in China. This study made use of SPSS 22.0 handles basic statistics, while the statistical tool Smart PLS 3.0 handles hypothesis testing. A survey of 70 people who used electronic payment platforms was conducted. Results of the study revealed that between electronic payment platform service characteristics, convenience, security, reliability, and reactivity. The impact on customer usage intention and usage behavior is as follows: characteristics, convenience, security, reliability, and reactivity of electronic payment platform services. The results of the survey showed that users' attitudes towards usage and user behavior had a positive impact.

Keywords

electronic payment; mobile payment; platform service; user attitude; user behavior

Hrčak ID:

313791

URI

https://hrcak.srce.hr/313791

Publication date:

15.2.2024.

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