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Original scientific paper

Domestic Tourism Growth in India, Post COVID-19: Perspectives of Tour Operators

Shyju P.J. orcid id ; Department of History of Art, Faculty of Arts, Banaras Hindu University, Varanasi, India
V.G. Girish orcid id ; Department of Business Administration, The Catholic University of Korea, Bucheon-si, Republic of Korea *
Kaustav Chatterjee orcid id ; Rajiv Gandhi South Campus, Banaras Hindu University, Varanasi, India
Priyanka Singh orcid id ; Rajiv Gandhi South Campus, Banaras Hindu University, Varanasi, India

* Corresponding author.

Full text: english pdf 472 Kb

page 456-473

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Domestic tourism in India recorded impressive growth and supported the local economy significantly in the last phase of the COVID-19 pandemic. The extant research on this topic covers the impact of the pandemic and resilience strategies. Still, it leaves a gap in the discussion relating to the service providers' experience in the context of domestic tourism. The present study stems from the absence of empirical research on the trends associated with domestic tourism growth in India post-COVID-19. It examines the trends in domestic tourist behaviour from the tour operators’ perspective. It employs a qualitative research design to explore the experiences of tour operators in India. Phone interviews were conducted with 26 tour operators to collect data. A thematic-content analysis is performed to generate themes with the help of Atlas ti software. The findings present the trends, preferences, motivations, and patterns of domestic growth tourism in India.


domestic tourism, tourism trends and dynamics, tour operators, COVID-19, India

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