Original scientific paper

https://doi.org/10.31803/tg-20240425095548

Does Ageing Have an Impact on Color Preferences: A Study of Color Preference Trends in Croatia?

Željko Bosančić orcid.org/0000-0001-6326-030X ; Faculty of Graphic Arts, University of Zagreb, Getaldićeva ulica 2, 10000 Zagreb, Croatia *
Teo Žeželj ; Faculty of Graphic Arts, University of Zagreb, Getaldićeva ulica 2, 10000 Zagreb, Croatia
Mile Matijević orcid.org/0000-0002-1642-7661 ; Faculty of Graphic Arts, University of Zagreb, Getaldićeva ulica 2, 10000 Zagreb, Croatia

* Corresponding author.

Abstract

Attracting and retaining the attention of users, or motivating them to use the particular product being the main task of designers in graphic design for all materials, from printed to digital media. It is crucial to select colors that are more appealing to the target audience. The aim of this paper is to explore the differences in color preferences depending on age groups in a nationally representative sample of the Republic of Croatia consisting of 1,000 research participants. For this purpose, a questionnaire was created to collect information on the color preferences of participants, and as a result of this research, it was determined that there are statistically significant differences in the preferences for certain colors depending on the age groups of the participants. It has also been shown that there are both increasing and stable or decreasing trends in color preferences depending on age groups.

Keywords

color; color preference; communication materials; graphic design; visual communication

Hrčak ID:

319178

URI

https://hrcak.srce.hr/319178

Publication date:

5.9.2024.

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