Original scientific paper
https://doi.org/10.37741/t.72.4.4
Examining the Effects of Importance Attached to Content Sharing and Knowledge Sharing Facilitators on Tourists’ Actual Travel Experience Sharing Behaviour
Burcin Cevdet Cetinsöz
orcid.org/0000-0003-1703-8067
; Alanya Alaaddin Keykubat University, Faculty of Tourism, Antalya, Turkey
*
Onur Cakır
orcid.org/0000-0001-8360-0324
; Kırklareli University, Faculty of Tourism, Kırklareli, Turkey
Karaca Mina Durdu
orcid.org/0000-0002-4091-0418
Resat Arıca
; Batman University, Faculty of Tourism, Batman, Turkey
* Corresponding author.
Abstract
Abstract
The study examines the effects of the importance of social media (SM) sharing and the knowledge-sharing facilitators on the tourists’ tendency to share their actual experiences on SM. Data were collected from 323 local (Turkish) tourists through face-to-face interviews. The convenience sampling method was used to collect data. PLS algorithm, blindfolding and bias-corrected bootstrapping methods were utilized to test the measurement and structural models. The findings revealed that the importance of participant and non-participant sharing did not directly affect the actual travel experience-sharing behaviour. Altruistic and personal fulfilment and self-actualization motivations as facilitators were found to have a full mediating effect in the relationship between the importance of content sharing and actual travel experience sharing. Thus, tourism sector managers should stimulate altruistic and self-actualization motivations as facilitators to encourage tourists to share their actual travel experiences on SM.
Keywords
content sharing; social media; tourism experience; altruistic; Antalya
Hrčak ID:
319809
URI
Publication date:
26.7.2024.
Visits: 217 *