Original scientific paper
https://doi.org/10.2478/bsrj-2025-0004
The Role of Empathetic Company Philosophy and Advanced Technologies in Shaping Job Attitudes
Masaki Koizumi
orcid.org/0009-0004-2795-0097
; Future Value Co-creation Division, NEC Corporation, Japan
Takumi Kato
orcid.org/0000-0002-1795-4754
; School of Commerce, Meiji University, Japan
Abstract
Background: Although the literature has assessed various factors underlying employee attitudes, knowledge of company philosophy and advanced technology is lacking, especially in the context of the major drivers of job satisfaction and turnover intentions. Objectives: This study clarified the differences in the factors contributing to job satisfaction and turnover intentions, focusing on 10 factors—eight from the literature (rewarding work, skill acquisition, fair wages, work–life balance, flexible work, office equipment, relationships with superiors, and corporate social responsibility) and two new factors: company philosophy and advanced technology. Methods: Following a literature review and hypotheses development, we applied structural equation modeling to data collected using an online survey of 1,000 workers employed in 10 industries (automobiles, banking, clothing, cosmetics, electronics, food, government, IT, medical and health care, and retail) in Japan. Results: An empathic company philosophy increases job satisfaction, and this effect is more prominent among women than among men. This study concretely demonstrated that company philosophy is an important tool for motivating employees within an organization toward a common goal. Additionally, it showed that the introduction of advanced technology increases turnover intentions regardless of gender. Conclusions: Analyzing the factors behind employee attitudes, such as the introduction of advanced technology, may improve job satisfaction and decrease turnover intention.
Keywords
job satisfaction; turnover intention; rewarding work; ChatGPT; structural equation modelling
Hrčak ID:
330596
URI
Publication date:
26.1.2025.
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