Original scientific paper

THE USE OF ARTIFICIAL INTELLIGENCE IN MARKET ANALYSIS AND BUSINESS PLAN DEVELOPMENT

Mirko Smoljić orcid.org/0000-0002-2858-4656 ; North University *
Matija Indir ; North University

* Corresponding author.

Abstract

This paper explores artificial intelligence and its impact on business, how processes are improved, and how artificial intelligence can support all this. It examines the various segments it affects and whether it will only have positive sides on business operations. Additionally, it investigates not only how it will affect the business process itself but also the human workforce and whether people will be able to keep pace with artificial intelligence. The paper will describe the main concepts and definitions of artificial intelligence and its impact on the actual business of companies, and general concepts in the use of artificial intelligence and business management. It will also
explain in detail the development of artificial intelligence throughout history and branch out into the types that we will discuss in the work, as well as those most relevant in today's times. Moreover, the application of artificial intelligence in companies, technological aspects of its implementation for business success, the importance of artificial intelligence in market analysis and business plan development, and ethical aspects of using artificial intelligence and potential risks will be described.

Keywords

artificial intelligence; impact on business; implementation, risks

Hrčak ID:

343984

URI

https://hrcak.srce.hr/343984

Publication date:

15.4.2024.

Visits: 309 *