Professional paper
Touristic Valorization Of Specific Ramadan Traditions And The Development Of Halal Tourism Through The Project „Visit Sarajevo: Feel The Spirit Of Ramadan“
Emina Nizić
; Tourism Association of Sarajevo Canton, Sarajevo, Bosnia and Herzegovina
*
* Corresponding author.
Abstract
The project „Visit Sarajevo: Feel the Spirit of Ramadan“, which emerged as a result of cooperation
between the Tourism Association of Sarajevo Canton and the Islamic Community in Bosnia and
Herzegovina, aims to enhance the tourism potential of Sarajevo by focusing on specific Ramadan
traditions and religious tourism. This initiative highlights the cultural richness and significance of
Ramadan in Bosnia and Herzegovina, offering tourists an immersive experience of the city’s spiritual
atmosphere during this holy month. Through a series of religious and cultural events and programs, the
festival promotes the beauty of Ramadan and the tourism offerings of Sarajevo Canton, contributing
to the development of specific forms of tourism and the promotion of Sarajevo as a halal-friendly
tourist destination. Special emphasis is placed on specific Ramadan traditions in Sarajevo, such as
Ramadan evenings, recitations of the Quran (mukabela), Tarawih prayers, Iftar gatherings, musical
programs, and the unique post-Iftar atmosphere in the streets of the city. This ambiance attracts both
Muslims and tourists of other religious backgrounds to experience the true spirit of Sarajevo. The
Ottoman heritage and multi-religious history provide a rich environment for the tourism valorisation
of Ramadan traditions, making Sarajevo a fascinating destination for all those interested in authentic
Islamic culture that has been blended with other religions and influences for centuries. By promoting
halal-friendly tourism, this project meets the needs of Muslim travellers seeking destinations that
respect Islamic principles. Sarajevo’s rich Islamic heritage, with its mosques, cultural centres, and
halal-certified establishments, creates an ideal environment for the development of this type of
tourism. However, this project aims not only to promote religious tourism but also to preserve and
present intangible cultural heritage, positioning Sarajevo as a key destination for Muslim travellers
and other tourists interested in a deeper understanding of Ramadan and its significance in the heart
of the Balkans.
Keywords
halal-friendly tourism; valorisation; Ramadan; tradition; Muslim traveller
Hrčak ID:
344189
URI
Publication date:
31.12.2025.
Visits: 239 *