Preliminary communication

https://doi.org/10.32910/ep.77.3.2

The Impact of Intellectual Capital on Brand Value: A Study on Borsa Istanbul Manufacturing Index

Bekir Gerekan
Abdussamed Kılınç
Emre Bulut

Abstract

This study analyzes the impact of intellectual capital on brand value. We separately measure the effects of the dimensions of intellectual capital (human, structural, and relational capital) on brand value. The data consists of 448 observations covering the 2013-2021 periods of 56 firms listed in the BIST Manufacturing Index. We calculate the intellectual capital using the Value-Added Intellectual Coefficient (VAIC) method and brand value through the Hirose method, respectively. The study utilizes the balanced panel regression analysis via the Generalized Method of Moments (GMM) method. Our findings show that intellectual capital components statistically and partially affect brand value.

Keywords

Brand; Brand Value; Intellectual Capital; Value-Added Intellectual Coefficient; GMM.

Hrčak ID:

346625

URI

https://hrcak.srce.hr/346625

Publication date:

29.4.2026.

Article data in other languages: croatian

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