Original scientific paper
New World and Mediterranean wine tourism: A comparative analysis
Steve Charters
; Reims Management School, Reims, France
Abstract
This is a theoretical paper providing a comparative overview of wine tourism in the New World and Europe – particularly the Mediterranean region. The review is timely because while there has been substantial wine tourism research in Anglophone countries, less has occurred in Europe, despite the fact that it has such a long history of wine production. The paper suggests a series of differences between the two areas based on both structural factors affecting the context in which wine is produced. These contextual factors relate both to wine supply and to demand, and include production factors, appellation systems, attitudes to business, producer commitment, consumption patterns, the search for experience, and the stimulus to wine tourism. The paper also considers aspects of the practice of wine tourism, including events, education and the cellar door experience, before offering some underlying themes and areas for future research.
Keywords
wine tourism; Europe; Mediterranean; New World
Hrčak ID:
52992
URI
Publication date:
30.4.2010.
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