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Economic Thought and Practice, Vol. 19 No. 1, 2010.

Preliminary communication

EFFECTS OF CORPORATE DIVERSIFICATION ON ITS PERFORMANCE: THE CASE OF CROATIAN NON-LIFE INSURANCE INDUSTRY

Ivan Pavić ; Faculty of Economics, University of Split, Croatia
Maja Pervan ; Faculty of Economics, University of Split, Croatia

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Abstract

Although a number of authors have tried to investigate different aspects of insurance industry, there is still little research done and evidence on the performance effect of diversification in either life or non-life insurance industry. This is especially true for the Croatian insurance industry. Therefore, the authors of this article find it valuable to investigate the relationship between product diversification and performance. In testing this relationship we employ different methods of financial performance and diversification assessment.

Keywords

Corporate diversification; performance; non-life insurance; Croatia

Hrčak ID:

54656

URI

https://hrcak.srce.hr/54656

Publication date:

28.6.2010.

Article data in other languages: croatian

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