Original scientific paper
Investment decisions in the early stages of the tourism area life cycle
Grzegorz Gołembski
; Department of Tourism, Poznań University of Economics, Poland
Łukasz Nawrot
; Department of Tourism, Poznań University of Economics, Poland
Marcin Olszewski
; Department of Tourism, Poznań University of Economics, Poland
Piotr Zmyślony
orcid.org/0000-0002-1168-0254
; Department of Tourism, Poznań University of Economics, Poland
Abstract
The aim of the paper is to develop an index that would enable public and private entities to identify the general locations for tourism investments within destinations nearing to an end of their involvement stage or entering the development stage of their life cycle. The central part of the process, which is structured on a multidimensional comparative analysis, is the construction and computation of the composite index describing the investor appeal of an emerging tourist destination. The data acquired in the process comes from official statistics and direct interviews with representatives of public authorities. The method has been applied to compute investor appeal of a rural destination in Poland and to identify the most favourable investment areas within it. The investor appeal of a destination not only depends on the attractions offered by it but on the quality of infrastructure and services, as well as population ratios and public finances. The research has also revealed a generally low competitive potential of a destination relative to other tourism areas in Poland. The approach proposed in the paper is addressed equally to private sector investors, public sector agencies, particularly local governments.
Keywords
tourism destination; TALC; tourism planning; tourism investment, Poland
Hrčak ID:
63594
URI
Publication date:
23.12.2010.
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