Conference paper
Sports sponsorship applications as a public relations tool for creating brand recognition
N. Mert Batu
; Sveučilište Mediterranean
Abstract
In today's conditions, it is inevitable for the producers to be unique, to become brands that are known and recognised. Day by day, the concept of branding gains more importance within fast developing and changing societies. In this era, where competition atmosphere is inevitable and we are just in the middle of the marketing network, it is important to be different. Being different can only be possible with branding products and sustaining the customer loyalty by protecting those brands. It is not needed to be the producer; but also to bring a value to the product manufactured, to elevate it and make it unique. Real sales and being unique in the sector can only be possible under these conditions.
In this study, after the theoretical study of the Internet and public relations is made, the website forms and contents of the 2010 World Basketball Championship Main Sponsors are analysed, their communication breakdowns are determined and solutions are developed.
Keywords
media; PR; sport; sponsorship; brand; branding
Hrčak ID:
65466
URI
Publication date:
20.12.2010.
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