Skip to the main content

Case report

Kevin Lane Keller "STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY" New Yersey, Prentice Hali, 1998., str. 635.

Edo Rajh


Full text: croatian pdf 235 Kb

page 606-609

downloads: 9.220

cite


Abstract

Keywords

Hrčak ID:

65490

URI

https://hrcak.srce.hr/65490

Publication date:

15.6.2000.

Visits: 10.377 *