Drvna industrija, Vol. 63 No. 2, 2012.
Original scientific paper
https://doi.org/10.5552/drind.2012.1129
A Comparative Analysis of Consumer Attitudes on the Use of Wood Products in Slovenia and Croatia
Manja Kitek Kuzman
; Biotechnical Faculty, University of Ljubljana, Slovenia
Darko Motik
; Faculty of Forestry, University of Zagreb, Croatia
Kristina Bičanić
; Faculty of Forestry, University of Zagreb, Croatia
Richard Vlosky
; Louisiana State University Agricultural Center, United States
Leon Oblak
; Biotechnical Faculty, University of Ljubljana, Slovenia
Abstract
In this paper, we compare consumer perceptions and attitudes in the wood products sectors in Slovenia and Croatia presenting them on the basis of a random sample of Slovenian and Croatian citizens between the age of 25 and 65. Data were collected using the computer assisted telephone interviewing method (CATI). The results suggest that, generally, there is a positive perception regarding the use of wood in both countries. The study results can potentially be a good basis for creating awareness-raising campaigns on the advantages of using wood in both countries.
Keywords
consumers; public opinion; timber construction; furniture industry; market potential; Croatia; Slovenia
Hrčak ID:
83466
URI
Publication date:
25.6.2012.
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