Original scientific paper
BUSINESS TOURISM DESTINATION COMPETITIVENESS: A CASE OF VOJVODINA PROVINCE (SERBIA)
VANJA DRAGIĆEVIĆ
DOBRICA JOVIČIĆ
IVANA BLEŠIĆ
UGLJEŠA STANKOV
DESIMIR BOŠKOVIĆ
Abstract
The main purpose of this article is to create model of
business tourism destination competitiveness and
test it on the example of Vojvodina Province, tourist
cluster in Serbia, where business tourism is defined as
one of key tourist products. The paper aims to examine in which
areas Vojvodina Province is more competitive as a business
tourism destination and where it is less competitive compared to
“competitive set” of three chosen destinations. Also, this paper
aims to test relationships between destination competitiveness
determinants in order to determine the weakest point of
Vojvodina Province business tourism competitiveness, and
specifically the position of destination management. The study
results indicate that two determinants: destination management
and destination policy, planning and development are the
weakest points of Vojvodina Province competitiveness, while
highest ratings are assigned to core resources and attractors
determinant. The results will be most valuable in assisting
destination management organizations, tourism policy creators
and tourism practitioners to better understand identified
destination advantages and problems in business tourism
and general tourism development in Vojvodina Province,
and to formulate strategies to effectively manage destination
disadvantages.
Keywords
Destination; Competitiveness; Business tourism; Vojvodina
Hrčak ID:
86639
URI
Publication date:
15.6.2012.
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